A content-driven partnership program for photographers, filmmakers, storytellers, and creators who represent the TIME brand through exceptional cycling media.

TIME Global Content Creators help shape how the brand is experienced worldwide through photography, video, storytelling, racing, travel, and riding culture. We are looking for creators with a strong visual identity, consistent output, and an authentic connection to cycling. This is not a traditional athlete sponsorship program. Creative quality, professionalism, and long-term brand alignment matter most.

Global Content Creator partnerships are structured around ongoing creative contribution.

Selected creators are expected to actively ride TIME products, publish consistently, and contribute media assets that may be used across TIME marketing channels.

Applications are reviewed biannually based on: creative quality, consistency, professionalism, storytelling ability, and brand alignment. Selected applicants may be contacted for additional discussion before acceptance into the program.