Journal

At TIME we focus on creating the perfect ride. That endless challenge – Le Defi – where the journey continues into the future, utilising those special elements that we’ve created along the way and looking for new innovations to capture...

Standing out from the crowd for the right reasons   Not every product is equal, even within the same category or type, because differences in design, material science and processes mean that even within a type or category, there will always be differences. In 1987, Roland Cattin took the...

John Braynard, Brand Ambassador  Here at TIME Bicycles, we ‘re a small and closely knit team. Our brand ambassadors are also part of the family and live a lifestyle with cycling at the heart of it. Cyclists like John Braynard,...

Getting to the bottom of precision engineering Some people have likened TIME bikes to Swiss watches, and being involved in the process of our engineering, I can see why… whilst being extremely flattered and grateful for such praise. However, in...

Supporting a future cycling community  It’s that time of the year again – pardon the pun – when the vast majority of cycling fans around the world will be tuned to the Tour de France. Yes, either at home on...

Living the cycling lifestyle in the Carolinas    TIME may be an iconic French cycling brand, but we’re also global. Just like cyclists themselves, TIME is a part of that growing family of 2-wheeled adventure seekers. In fact, we’ve kind of...

The science behind a TIME carbon frameset   Over the past 40 years, TIME has continually strived to develop new and industry leading ways to engineer carbon fibre. Our drive is to create the best carbon bike frames in the...